Europa Bendig is a behavioral and futures researcher,semiotician, and founder of the innovation consultancy STURM und DRANG. Shehelps international companies identify cultural trends early and translate theminto socially relevant brand and product innovations.

Using methods from behavioral research, semiotics, andforesight, she develops human-centered solutions that strengthen brand loyaltyand promote sustainable consumption. Her expertise spans industries such asbeauty, luxury, health, and services.

In today’s aging society, her work focuses on the impact ofdemographic change—especially the growing need for longevity—and on overcomingage-related biases in innovation and communication. With a human-centeredapproach, she uncovers intergenerational narratives and provides deep insightsand foresight that help organizations develop strategies to achieve longevityin corporate development, brand innovation, and communication.

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